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MOORESVILLE, N.C. (October 23) – Former Top Fuel driver Doug Foley announced today the rebranding of his Doug Foley's Drag Racing Experience. The program, now known as the Pure Speed Drag Racing Experience, will undergo a series of changes to conclude the 2013 season. A partnership with The Strip at Las Vegas Motor Speedway and a brand-new website, including a state-of-the-art booking system, top the list of changes.

“There are several changes included in the rebranding of our company, but one of the biggest changes was improving the customer’s experience, from making the booking process easier to giving them something to take away from their time at one of Pure Speed’s events. We added several new locations and dates, including weekends, making it easier for customers to attend events. On-board video cameras have been added to the cars, allowing guests to take home a video of their Pure Speed experience. We have launched a new website that was designed with the intention of making the customer’s booking process as simple as possible,” said Doug Foley, president of Pure Speed Drag Racing Experience. Read the full article ...